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Head Office
New Zealand
Gisborne
PO Box 2046
F: +64 9 355 0500
P: +64 21 972 782
Customer-focus approach to innovation strategy
An enabler of economic growth and source of sustainable competitive advantage
There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.
At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.
We have pioneered a new customer-focus approach to innovation designed especially to enable Maori people to fast-track their medium to long term Economic, Social, Environmental and Cultural development program through the targeted use of science, innovation and technology.
Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.
Our approach is fundamentally different
Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:
Pathway to Innovation and Technology strategy
Our objective
The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:
The creation of new technologies and products
Launching new markets
Raising industry standards
Redefining customer expectations
Increasing pace of industry product cycles
Forcing other firms to follow
Changing the rules of the game.
Integrated landuse modeling project
We are leading a groundbreaking project to design and build an integrated land use modeling piece of technology that;
Integrates all data and information from across New Zealand into a single (or linked) database;
Use spatial modeling (Geographic Information System) technology as the base platform;
To provide New Zealand landowners with real time, low-cost, research based land development solutions;
That consider economic, social, environmental drivers; and
Is tuned into and aligned with central government policy signals.
“What
you are doing is a model not only
for other Iwi, but also for land management across New Zealand”.
The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.
