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37 Degrees South - Aotearoa

Customer-focus approach to innovation strategy

An enabler of economic growth and source of sustainable competitive advantage

There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.

At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.

Customer-focus approach to innovation and indigenous people

We have pioneered a new customer-focus approach to innovation designed especially to enable Maori people to fast-track their medium to long term Economic, Social, Environmental and Cultural development program through the targeted use of science, innovation and technology.

Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.

Our approach is fundamentally different

Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:

Pathway to Innovation and Technology strategy

Our objective

The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:

  • The creation of new technologies and products
  • Launching new markets
  • Raising industry standards
  • Redefining customer expectations
  • Increasing pace of industry product cycles
  • Forcing other firms to follow
  • Changing the rules of the game.

Integrated landuse modeling project

We are leading a groundbreaking project to design and build an integrated land use modeling piece of technology that;

  • Integrates all data and information from across New Zealand into a single (or linked) database;
  • Use spatial modeling (Geographic Information System) technology as the base platform;
  • To provide New Zealand landowners with real time, low-cost, research based land development solutions;
  • That consider economic, social, environmental drivers; and
  • Is tuned into and aligned with central government policy signals.

“What you are doing is a model not only for other Iwi, but also for land management across New Zealand”.

Hon. David Carter. 2011

(Minister of Agriculture and Forestry

Associate Minister of Economic Development)


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The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.

Good things come to those who don't wait...

© 37 Degrees South - Aotearoa

Innovation Learning Hub

ScienceNZ - Show Descriptions
Growing a biofuelled New Zealand

New Zealand could build a renewable low carbon transport fuels industry - but only if we as a nation get our act together. A new report by bioenergy specialists at Scion looks at how New Zealand could grow and process feedstock crops into liquid biofuels targeted towards the heavy transport, shipping and aviation industries.

Radiata pine genome - draft assembly completed

In a world first, the Scion Forest Genetics Team in collaboration with Massey University has completed a draft assembly of the radiata pine genome. At 25 billion base pairs, the radiata pine genome is eight times the size of the human genome, and its sheer size was a substantial challenge to researchers.

New ways to measure and value small forests

“Collectively, the 14-16 000 small- and medium-scale forest growers are the largest forest owning group in New Zealand – but when it comes to measurement they don’t have easy access to the benefits provided by research outputs, and the economies of scale that come with larger plantations,” says Jonathan Dash, remote sensing scientist at Scion.

“A Billion Trees”

One of the challenges I was told I would face when I started at Scion was that despite being the third largest export revenue earner forestry was never talked about by government ministers.

Sustainable wood for sustainable development

Wood is the world’s most used renewable resource. We rely on it for building materials, heating sources, musical instruments, modes of transport, clothes and packaging. But, are the full benefits of wood being realised?

Scion Connections Issue 26, December 2017

Scion Connections is a quarterly newsletter that aims to keep you up-to-date with our key science success stories and discoveries and to connect you with our people and capabilities.

New science exhibition open now

Explore forest science this summer at a new, fun and family friendly exhibition installed by Scion at Rainbow Springs Nature Park in Rotorua.

UN FAO Sustainable Wood for a Sustainable World report released

Over 100 professionals from 40 different countries have agreed that sustainable wood value chains are relevant for all 17 sustainable development goals (SDGs) of the 2030 Agenda for Sustainable Development.

FAR Researcher of the Year

Agronomist Shane Maley from Plant & Food Research has been named this year's Researcher of the Year by the Foundation for Arable Research.

Summer Series 2017 - NIWA's Year of Weather

Four seasons with a little bit of everything. It started with the bummer summer… then came the fires, rain, flooding and a very weird November. But it’s all in a year of weather as NIWA wraps up the seasonal highlights.

Summer Series 2017 - A year of new knowledge

It has been a year of discovery for NIWA scientists who now know more than they did 12 months ago – their top five discoveries for the year range from the bottom of the ocean to the top of the atmosphere.

Scientists explore deepest parts of the Kermadec Trench

Scientists exploring the Kermadec Trench believe they have retrieved the deepest ever sediment sample from the bottom of the ocean using a wire-deployed corer. The sample was obtained at 9994m deep in a mission that took six hours to complete.

What on Earth?

What does the latest satellite Earth observation technology mean for New Zealand industry, environment and climate? March’s ‘What On Earth’ Colloquium in Wellington is the perfect place to answer that question.

Wasp biocontrol update

After racing badgers to wasp nests last year, and losing half the time, I decided to schedule this year’s collecting trip a few weeks earlier in the year, starting in late northern hemisphere summer. I started the trip in Leuven, Belgium, where I teamed up with colleagues at KU Leuven who specialise in the evolution of sociality in bees, wasps and ants.

New book showcases latest mapping of New Zealand’s geology

A new book has just been published that updates the geology of New Zealand and our offshore islands mapped at a scale of one to one million. It updates and replaces earlier publications at the same scale.

Antarctic microbes can live on thin air, study shows

An investigation involving New Zealand and Australian scientists has discovered that microbes in Antarctica have a previously unknown ability to scavenge hydrogen, carbon monoxide and carbon dioxide from the air to stay alive in the extreme conditions.

Scientists and Navy join forces to map the floor of Lake Rotorua

The Royal New Zealand Navy’s Military Hydrographic Group, in collaboration with GNS Science and the Te Arawa Lakes Trust, has gathered high resolution multibeam sonar data to build a new map of the floor of Lake Rotorua. The surveys spanned 15 weeks over two years and included 29 Navy personnel.

ESR's holiday hours and contacts

All of ESR’s laboratories are open for business as usual until 12 noon on Friday 22 December and will reopen 8am on Wednesday 03 January 2018.

ESR Chief to Advise China on the Environment

Mclea is is the only New Zealander who will this week attend meetings organised by the China Council for International Cooperation on Environment and Development as a special advisor.

Use of grass fungi saving NZ billions

Fungi that live within grasses are being harnessed by scientists to save the New Zealand economy billions of dollars.

Bio-Technology Learning Hub

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