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Customer-focus approach to innovation strategy
An enabler of economic growth and source of sustainable competitive advantage
There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.
At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.
Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.
Our approach is fundamentally different
Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:
Pathway to Innovation and Technology strategy
The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:
The creation of new technologies and products
Launching new markets
Raising industry standards
Redefining customer expectations
Increasing pace of industry product cycles
Forcing other firms to follow
Changing the rules of the game.
Integrated landuse modeling project
We are leading a groundbreaking project to design and build an integrated land use modeling piece of technology that;
Integrates all data and information from across New Zealand into a single (or linked) database;
Use spatial modeling (Geographic Information System) technology as the base platform;
To provide New Zealand landowners with real time, low-cost, research based land development solutions;
That consider economic, social, environmental drivers; and
Is tuned into and aligned with central government policy signals.
you are doing is a model not only
for other Iwi, but also for land management across New Zealand”.
The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.
Science New Zealand 2017 National Awards celebrated 21 Awardees on Thursday 9 November at the Banquet Hall, Parliament Buildings, Wellington. These inaugural Awards recognise outstanding science achievements that help to shape and benefit New Zealand. The Awards demonstrated excellent science working for New Zealand and acknowledge the people behind the work.
The worlds of 3D printing and biopolymers, such as protein, lignin, cellulose, hemicellulose and so on, are colliding, bringing about a new evolution of additive manufacturing where 3D objects are created by adding material layer on layer.
Preparing New Zealand’s primary industries for climate change is an enormous challenge. Uncertainty around the wide range of possible climate change impacts could lead to over-investment in some areas and under-investment in others. To ensure that we can protect our primary industries efficiently, Scion is investigating an analytical tool that gives decision makers the flexibility to plan for a range of climate change scenarios as they unfold.
New Zealand is one of the most erodible countries in the world. Erosion is one of the major challenges that faces our primary industries and is likely to worsen as climate change brings more frequent and intense weather to our shores.
Alexia Hilbertidou is an outstanding Eureka! finalist and winner of the Treasury Scholarship. Science New Zealand sponsors the Eureka! Sir Paul Callaghan Awards and the regional and national finals for 2017 are coming up. www.eureka.org.nz
The annual horticultural statistics booklet, Fresh Facts is out now. Horticultural products now generate $5.1 billion in export revenues. Copies of the booklet series, dating back to 1999, as well as the new Fresh Facts app are available.
As people hunker down for another cold New Zealand winter, challenging times also lie ahead for animals exposed to the elements out on farms. AgResearch scientists say a wealth of research is now providing a much greater understanding of how the livestock cope with the wintry weather, and what can be done to help manage them through those icy periods.
Twenty-five years ago the Government re-shaped the nation's science organisations into Crown Research Institutes. This year, the 7 CRIs celebrate the success of their staff and partners in making a difference for New Zealand.
Taking a product from the laboratory to market is a challenging process. But after a long journey, the biobased and industrially compostable version of Zespri’s iconic spoon-knife, the biospife, is now ready for use. Following many rounds of testing and development, Zespri has 150,000 biospifes ready for kiwifruit lovers all over the world to cut, scoop and compost.
A unified goal-driven sector with a responsiveness to market demand is credited with the development of a pest management system in New Zealand's apple industry that is the envy of other countries and crop industries.