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Customer-focus approach to innovation strategy
An enabler of economic growth and source of sustainable competitive advantage
There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.
At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.
Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.
Our approach is fundamentally different
Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:
Pathway to Innovation and Technology strategy
The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:
The creation of new technologies and products
Launching new markets
Raising industry standards
Redefining customer expectations
Increasing pace of industry product cycles
Forcing other firms to follow
Changing the rules of the game.
Integrated landuse modeling project
We are leading a groundbreaking project to design and build an integrated land use modeling piece of technology that;
Integrates all data and information from across New Zealand into a single (or linked) database;
Use spatial modeling (Geographic Information System) technology as the base platform;
To provide New Zealand landowners with real time, low-cost, research based land development solutions;
That consider economic, social, environmental drivers; and
Is tuned into and aligned with central government policy signals.
you are doing is a model not only
for other Iwi, but also for land management across New Zealand”.
The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.
Over 100 professionals from 40 different countries have agreed that sustainable wood value chains are relevant for all 17 sustainable development goals (SDGs) of the 2030 Agenda for Sustainable Development.
Four seasons with a little bit of everything. It started with the bummer summer… then came the fires, rain, flooding and a very weird November. But it’s all in a year of weather as NIWA wraps up the seasonal highlights.
It has been a year of discovery for NIWA scientists who now know more than they did 12 months ago – their top five discoveries for the year range from the bottom of the ocean to the top of the atmosphere.
Scientists exploring the Kermadec Trench believe they have retrieved the deepest ever sediment sample from the bottom of the ocean using a wire-deployed corer. The sample was obtained at 9994m deep in a mission that took six hours to complete.
What does the latest satellite Earth observation technology mean for New Zealand industry, environment and climate? March’s ‘What On Earth’ Colloquium in Wellington is the perfect place to answer that question.
After racing badgers to wasp nests last year, and losing half the time, I decided to schedule this year’s collecting trip a few weeks earlier in the year, starting in late northern hemisphere summer. I started the trip in Leuven, Belgium, where I teamed up with colleagues at KU Leuven who specialise in the evolution of sociality in bees, wasps and ants.
A new book has just been published that updates the geology of New Zealand and our offshore islands mapped at a scale of one to one million. It updates and replaces earlier publications at the same scale.
An investigation involving New Zealand and Australian scientists has discovered that microbes in Antarctica have a previously unknown ability to scavenge hydrogen, carbon monoxide and carbon dioxide from the air to stay alive in the extreme conditions.
The Royal New Zealand Navy’s Military Hydrographic Group, in collaboration with GNS Science and the Te Arawa Lakes Trust, has gathered high resolution multibeam sonar data to build a new map of the floor of Lake Rotorua. The surveys spanned 15 weeks over two years and included 29 Navy personnel.
Science New Zealand 2017 National Awards celebrated 21 Awardees on Thursday 9 November at the Banquet Hall, Parliament Buildings, Wellington. These inaugural Awards recognise outstanding science achievements that help to shape and benefit New Zealand. The Awards demonstrated excellent science working for New Zealand and acknowledge the people behind the work.
The worlds of 3D printing and biopolymers, such as protein, lignin, cellulose, hemicellulose and so on, are colliding, bringing about a new evolution of additive manufacturing where 3D objects are created by adding material layer on layer.
Preparing New Zealand’s primary industries for climate change is an enormous challenge. Uncertainty around the wide range of possible climate change impacts could lead to over-investment in some areas and under-investment in others. To ensure that we can protect our primary industries efficiently, Scion is investigating an analytical tool that gives decision makers the flexibility to plan for a range of climate change scenarios as they unfold.
Bio-Technology Learning Hub
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