Customer-focus approach to innovation strategy

An enabler of economic growth and source of sustainable competitive advantage

There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.

At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.

Customer-focus approach to innovation and indigenous people

We have pioneered a new customer-focus approach to innovation designed especially to enable Maori people to fast-track their medium to long term Economic, Social, Environmental and Cultural development program through the targeted use of science, innovation and technology.

Iwi Innovation (i²) strategy

• Ngati Awa
• Te Whanau a Apanui

Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.

Our approach is fundamentally different

Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:

Pathway to Innovation and Technology strategy

Our objective

The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:

• The creation of new technologies and products
• Launching new markets
• Raising industry standards
• Redefining customer expectations
• Increasing pace of industry product cycles
• Forcing other firms to follow
• Changing the rules of the game.

Technology and Innovation funding for business

Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.

Check out these 10 case studies

• 4RF - Fast communication for critical industries
  
• Ancare - Local solutions for global enterprise
• Endace - From start-up to world leader
• Formway Furniture - Leaders in design
• Forest Genetics - superior stock for an exporting industry
• Hamilton Jet - Spirit of Innovation
  
• Old Fashioned Foods - Good oil brings export success
• OceaNZ Blue - Paua from pristine waters
  
• Pultron Composites - R&D gives global edge
• TigerTurf - Product development gives global advantage
  

News

• 2008 Research and Development survey. Who is investing how much and on what? 2008 Research & Development survey
  

The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.

Good things come to those who don't wait...