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37 Degrees South - Aotearoa

Customer-focus approach to innovation strategy

An enabler of economic growth and source of sustainable competitive advantage


There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.

At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.

Customer-focus approach to innovation and indigenous people

We have pioneered a new customer-focus approach to innovation designed especially to enable Maori people to fast-track their medium to long term Economic, Social, Environmental and Cultural development program through the targeted use of science, innovation and technology.

Iwi Innovation (i2) strategy

Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.


Our approach is fundamentally different

Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:



Pathway to Innovation and Technology strategy



Our objective

The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:

  • The creation of new technologies and products
  • Launching new markets
  • Raising industry standards
  • Redefining customer expectations
  • Increasing pace of industry product cycles
  • Forcing other firms to follow
  • Changing the rules of the game.


Technology and Innovation funding for business


Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.

Check out these 10 case studies


News

The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.

Good things come to those who don't wait...

© 37 Degrees South - Aotearoa

Innovation Learning Hub

ScienceNZ - Show Descriptions
Novel microbial seed treatments protect wheat seedlings from insect damage
New international science links to benefit New Zealand
Wool as a `last line of defence’ for armed forces and emergency services
Huge savings for economy from humble wasp
Containing the spread of hitchhiking pests
How do we value forest ecosystem services?
Enhancing forest productivity with soil sciences
Packaging – more than meets the eye
Manuka as a tree crop
Fuelling a greener economy
Earth science showcase set for Te Papa in mid-July
New Vision Matauranga projects for GNS Science
Scientists to record marine mammals for first time in New Zealand
New Zealand reaches climate change milestone
NIWA will assess the potential of large brown seaweeds
Seafloor scientific investigation off NZ coast to start next year
New study increases health evidence for kiwifruit consumption
'Fresh Facts' shows export growth for New Zealand horticulture
Building the health capabilities of berries
Our Land and Water National Science Challenge launched

Bio-Technology Learning Hub

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