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Customer-focus approach to innovation strategy
An enabler of economic growth and source of sustainable competitive advantage
There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.
At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.
Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.
Our approach is fundamentally different
Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:
Pathway to Innovation and Technology strategy
The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:
Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.
The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.
The past 50 or so years has seen a dramatic change in the volume, and mode, of international trade. Not only has the volume escalated substantially, but around 90% of it is carried by sea, mostly in containers.
New Zealand’s green image is an integral part of our identity, adding value to both our exports and tourism. Our forests contribute to this image by providing a range of ecosystem services such as habitat, water quality, carbon sequestration, erosion prevention and recreation, the value of which is not well established.
A report released recently by the Royal Society of New Zealand calls on New Zealanders to take action against rising greenhouse gas emissions in an effort to curb global warming. New Zealand’s emissions are well above average for developed countries, and steadily rising.
Hunting for dinosaur remains, learning about pounamu occurrence in the South Island, and looking after groundwater and geothermal resources will be among the earth science topics discussed at a day-long seminar at Te Papa on 14 July
Scientists from across the world will come to New Zealand in 2017 and 2018 to participate in a series of unprecedented investigations into the seafloor using a specially designed scientific drilling ship