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Customer-focus approach to innovation strategy
An enabler of economic growth and source of sustainable competitive advantage
There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.
At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.
Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.
Our approach is fundamentally different
Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:
Pathway to Innovation and Technology strategy
The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:
Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.
The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.
A unified goal-driven sector with a responsiveness to market demand is credited with the development of a pest management system in New Zealand's apple industry that is the envy of other countries and crop industries.
Landcare Research's reputation as the leading provider of survey services that gather solid scientifically proven data has been further enhanced with the release of the 2016 Colony Loss Survey of beekeepers.
Smoke from wildfires can have a serious health impact for some members of the public, even if they are far away from the flames. Scion science is supporting the response to the Port Hills fire burning in Canterbury.