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37 Degrees South - Aotearoa

Customer-focus approach to innovation strategy

An enabler of economic growth and source of sustainable competitive advantage


There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.

At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.

Customer-focus approach to innovation and indigenous people

We have pioneered a new customer-focus approach to innovation designed especially to enable Maori people to fast-track their medium to long term Economic, Social, Environmental and Cultural development program through the targeted use of science, innovation and technology.

Iwi Innovation (i2) strategy

Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.


Our approach is fundamentally different

Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:



Pathway to Innovation and Technology strategy



Our objective

The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:

  • The creation of new technologies and products
  • Launching new markets
  • Raising industry standards
  • Redefining customer expectations
  • Increasing pace of industry product cycles
  • Forcing other firms to follow
  • Changing the rules of the game.


Technology and Innovation funding for business


Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.

Check out these 10 case studies


News

The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.

Good things come to those who don't wait...

© 37 Degrees South - Aotearoa

Innovation Learning Hub

ScienceNZ - Show Descriptions
Flexible decision making tactics for climate change
  

Preparing New Zealand’s primary industries for climate change is an enormous challenge. Uncertainty around the wide range of possible climate change impacts could lead to over-investment in some areas and under-investment in others. To ensure that we can protect our primary industries efficiently, Scion is investigating an analytical tool that gives decision makers the flexibility to plan for a range of climate change scenarios as they unfold.



Forestry - sunrise or sunset industry?
  

Recognising forestry as a sunrise industry is not new thinking here or internationally. Increasingly the thinking is being voiced more loudly and more broadly.



Erosion: mapping, measuring and mitigating
  

New Zealand is one of the most erodible countries in the world. Erosion is one of the major challenges that faces our primary industries and is likely to worsen as climate change brings more frequent and intense weather to our shores.



Alexia Hilbertidou, an outstanding Eureka! finalist and winner
  

Alexia Hilbertidou is an outstanding Eureka! finalist and winner of the Treasury Scholarship. Science New Zealand sponsors the Eureka! Sir Paul Callaghan Awards and the regional and national finals for 2017 are coming up. www.eureka.org.nz



Fresh Facts - annual horticultural statistics booklet
  

The annual horticultural statistics booklet, Fresh Facts is out now. Horticultural products now generate $5.1 billion in export revenues. Copies of the booklet series, dating back to 1999, as well as the new Fresh Facts app are available.



Getting farm animals through the winter chill
  

As people hunker down for another cold New Zealand winter, challenging times also lie ahead for animals exposed to the elements out on farms. AgResearch scientists say a wealth of research is now providing a much greater understanding of how the livestock cope with the wintry weather, and what can be done to help manage them through those icy periods.



Congratulations to NIWA New Zealand for winning the ACC New Zealand Workplace Safety Award at the Wellington Gold Awards
  

Well done to the 2017 Winner of the ACC Workplace Safety Award - NIWA New Zealand.

NIWA crews spend a lot of time out on the water, but there has not been a serious injury on the big boats in years.



Weaving matauranga Maori and Scion science
  

Rotorua iwi Ngati Whakaue have been working with Scion scientists to deliver a unique educational project that merges our science and innovation with traditional Maori knowledge.



25 years of science working for New Zealand
  

Twenty-five years ago the Government re-shaped the nation's science organisations into Crown Research Institutes.  This year, the 7 CRIs celebrate the success of their staff and partners in making a difference for New Zealand. 



New contracts for CRIs on their 25th anniversary
  

Minister Goldsmith announces $1.2bn investment over 7 years in SSIF funding for CRIs. Critical strategic science activity for our economy, environment and wellbeing.



Zespri's biospife ready for market
  

Taking a product from the laboratory to market is a challenging process. But after a long journey, the biobased and industrially compostable version of Zespri’s iconic spoon-knife, the biospife, is now ready for use. Following many rounds of testing and development, Zespri has 150,000 biospifes ready for kiwifruit lovers all over the world to cut, scoop and compost.



Port Hills fires: Lessons for the entire country
  

Planting back quickly and correctly is crucial, writes FIONA CARSWELL, chief scientist at Landcare Research.



Growing sheep milk industry bolstered by science
  

New research is adding weight to the benefits of sheep milk as New Zealand's industry continues to expand its base and reach to the world.



Douglas-fir essential oil a winner in timber design awards
  

Scion's Doug Gaunt, who sat on the judging panel, said the oil project had a close alignment with Scion's strategy to use as much of each tree as possible, not just the wood.



Good for exports, health and environment: a history of apple pest management
  

A unified goal-driven sector with a responsiveness to market demand is credited with the development of a pest management system in New Zealand's apple industry that is the envy of other countries and crop industries.



Forensic Intelligence: increasing the value of science to justice
  

How can past criminal case data help justice today and in the future? ESR's Forensic Intelligence project is currently developing ways to enhance the value of forensic science to the justice system.



ESR's MinION hard at work!
  

The MinION is a breakthrough portable DNA sequencer produced by Oxford Nanopore.



Wellington's summer was bad, but not as bad as you think—honest
  

Summer has officially ended but for Wellingtonians it feels like it's only just getting started. NIWA meteorologist Ben Noll explains what went wrong.



Study of mutant sheep provides exciting new opportunities
  

Research into "mutant" sheep has AgResearch scientists eyeing up a greater understanding of what makes human hair curly or straight, and the potential for innovative new wool products.



Positive result with New Zealand Bee Colony Loss Survey in 2016
  

Landcare Research's reputation as the leading provider of survey services that gather solid scientifically proven data has been further enhanced with the release of the 2016 Colony Loss Survey of beekeepers.




Bio-Technology Learning Hub

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