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Customer-focus approach to innovation strategy
An enabler of economic growth and source of sustainable competitive advantage
There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.
At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.
Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.
Our approach is fundamentally different
Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:
Pathway to Innovation and Technology strategy
The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:
Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.
The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.
New Zealand could build a renewable low carbon transport fuels industry - but only if we as a nation get our act together. A new report by bioenergy specialists at Scion looks at how New Zealand could grow and process feedstock crops into liquid biofuels targeted towards the heavy transport, shipping and aviation industries.
In a world first, the Scion Forest Genetics Team in collaboration with Massey University has completed a draft assembly of the radiata pine genome. At 25 billion base pairs, the radiata pine genome is eight times the size of the human genome, and its sheer size was a substantial challenge to researchers.
“Collectively, the 14-16 000 small- and medium-scale forest growers are the largest forest owning group in New Zealand – but when it comes to measurement they don’t have easy access to the benefits provided by research outputs, and the economies of scale that come with larger plantations,” says Jonathan Dash, remote sensing scientist at Scion.
Wood is the world’s most used renewable resource. We rely on it for building materials, heating sources, musical instruments, modes of transport, clothes and packaging. But, are the full benefits of wood being realised?
Over 100 professionals from 40 different countries have agreed that sustainable wood value chains are relevant for all 17 sustainable development goals (SDGs) of the 2030 Agenda for Sustainable Development.
Four seasons with a little bit of everything. It started with the bummer summer… then came the fires, rain, flooding and a very weird November. But it’s all in a year of weather as NIWA wraps up the seasonal highlights.
It has been a year of discovery for NIWA scientists who now know more than they did 12 months ago – their top five discoveries for the year range from the bottom of the ocean to the top of the atmosphere.
Scientists exploring the Kermadec Trench believe they have retrieved the deepest ever sediment sample from the bottom of the ocean using a wire-deployed corer. The sample was obtained at 9994m deep in a mission that took six hours to complete.
What does the latest satellite Earth observation technology mean for New Zealand industry, environment and climate? March’s ‘What On Earth’ Colloquium in Wellington is the perfect place to answer that question.
After racing badgers to wasp nests last year, and losing half the time, I decided to schedule this year’s collecting trip a few weeks earlier in the year, starting in late northern hemisphere summer. I started the trip in Leuven, Belgium, where I teamed up with colleagues at KU Leuven who specialise in the evolution of sociality in bees, wasps and ants.
A new book has just been published that updates the geology of New Zealand and our offshore islands mapped at a scale of one to one million. It updates and replaces earlier publications at the same scale.
An investigation involving New Zealand and Australian scientists has discovered that microbes in Antarctica have a previously unknown ability to scavenge hydrogen, carbon monoxide and carbon dioxide from the air to stay alive in the extreme conditions.
The Royal New Zealand Navy’s Military Hydrographic Group, in collaboration with GNS Science and the Te Arawa Lakes Trust, has gathered high resolution multibeam sonar data to build a new map of the floor of Lake Rotorua. The surveys spanned 15 weeks over two years and included 29 Navy personnel.