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37 Degrees South - Aotearoa

Customer-focus approach to innovation strategy

An enabler of economic growth and source of sustainable competitive advantage


There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.

At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.

Customer-focus approach to innovation and indigenous people

We have pioneered a new customer-focus approach to innovation designed especially to enable Maori people to fast-track their medium to long term Economic, Social, Environmental and Cultural development program through the targeted use of science, innovation and technology.

Iwi Innovation (i2) strategy

Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.


Our approach is fundamentally different

Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:



Pathway to Innovation and Technology strategy



Our objective

The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:

  • The creation of new technologies and products
  • Launching new markets
  • Raising industry standards
  • Redefining customer expectations
  • Increasing pace of industry product cycles
  • Forcing other firms to follow
  • Changing the rules of the game.


Technology and Innovation funding for business


Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.

Check out these 10 case studies


News

The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.

Good things come to those who don't wait...

© 37 Degrees South - Aotearoa

Innovation Learning Hub

ScienceNZ - Show Descriptions
Novel microbial seed treatments protect wheat seedlings from insect damage
  

AgResearch scientists are following promising leads to identify effective environmentally benign microbial seed treatments for use by arable farmers



New international science links to benefit New Zealand
  

New relationships forged between AgResearch and key overseas science organisations will provide a host of valuable opportunities for New Zealand



Wool as a `last line of defence’ for armed forces and emergency services
  

AgResearch scientists have been putting the heat on wool garments to see what level of fire protection they can provide



Huge savings for economy from humble wasp
  

AgResearch estimates a humble Irish wasp has saved New Zealand almost half a billion dollars



Containing the spread of hitchhiking pests
  

The past 50 or so years has seen a dramatic change in the volume, and mode, of international trade. Not only has the volume escalated substantially, but around 90% of it is carried by sea, mostly in containers.



How do we value forest ecosystem services?
  

New Zealand’s green image is an integral part of our identity, adding value to both our exports and tourism. Our forests contribute to this image by providing a range of ecosystem services such as habitat, water quality, carbon sequestration, erosion prevention and recreation, the value of which is not well established.



Enhancing forest productivity with soil sciences
  

Our ability to understand and manage the links between soil properties and forest productivity is being expanded by the “Growing Confidence in Forestry’s Future” (GCFF) programme.



Packaging – more than meets the eye
  

Scion’s WHITE room can test up to 25 corrugated boxes under accelerated conditions.



Manuka as a tree crop
  

Kiwis have grown up with manuka honey and tea tree oil but these humble household items are fast becoming a multi-million dollar forest industry for New Zealand.



Fuelling a greener economy
  

A report released recently by the Royal Society of New Zealand calls on New Zealanders to take action against rising greenhouse gas emissions in an effort to curb global warming. New Zealand’s emissions are well above average for developed countries, and steadily rising.



Earth science showcase set for Te Papa in mid-July
  

Hunting for dinosaur remains, learning about pounamu occurrence in the South Island, and looking after groundwater and geothermal resources will be among the earth science topics discussed at a day-long seminar at Te Papa on 14 July



New Vision Matauranga projects for GNS Science
  

GNS Science has been awarded funding to focus on Aotea, a rare rock containing the blue mineral kyanite



Scientists to record marine mammals for first time in New Zealand
  

The sounds made by whales and dolphins as they pass through New Zealand's Cook Strait are to be recorded for the first time



New Zealand reaches climate change milestone
  

NIWA atmospheric researchers run a Clean Air Monitoring Station at Baring Head and have been closely watching the carbon dioxide readings as they edged towards a significant threshold



NIWA will assess the potential of large brown seaweeds
  

NIWA is seeking citizen scientists to help it document large brown seaweeds in New Zealand as indicators of environmental change



Seafloor scientific investigation off NZ coast to start next year
  

Scientists from across the world will come to New Zealand in 2017 and 2018 to participate in a series of unprecedented investigations into the seafloor using a specially designed scientific drilling ship



New study increases health evidence for kiwifruit consumption
  

Plant & Food Research has found that consumption of Kiwifruit may significantly slow and reduce the uptake of sugars into the bloodstream



'Fresh Facts' shows export growth for New Zealand horticulture
  

New Zealand's horticulture sector remains a stand out success within the primary industries



Building the health capabilities of berries
  

Science and business strategies for developing the health-promoting benefits of berry fruits



Our Land and Water National Science Challenge launched
  

Enhancing New Zealand's primary sector economic contributions while improving our environment is the aim of the newest National Science Challenge




Bio-Technology Learning Hub

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