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Head Office
New Zealand
Gisborne
PO Box 2046
F: +64 9 355 0500
P: +64 21 972 782
Customer-focus approach to innovation strategy
An enabler of economic growth and source of sustainable competitive advantage
There is today overwhelming evidence that investment in science, technology and innovation will lead to high performance companies and economies - particularly during these recessionary times.
At 37 Degrees South, we have specialist expert knowledge to design and integrate technology and innovation into clients broader medium to long term growth strategies. Coupled with an intimate knowledge of New Zealand and international innovation systems and the key drivers and players involved, this knowledge has pushed the boundaries with new product into major emerging global markets and, led to new start up business valued in $10's to $100's of millions.
We have pioneered a new customer-focus approach to innovation designed especially to enable Maori people to fast-track their medium to long term Economic, Social, Environmental and Cultural development program through the targeted use of science, innovation and technology.
Our approach exploits the principle of leverage points which are points in complex systems where a small shift in one thing can produce big changes in everything.
Our approach is fundamentally different
Our approach to designing innovation strategy does not follow a traditional research strategy development approach that projects the current into the future, and instead proposes a fundamentally different approach that begins with visualizing the future establishing the strategic intent and identifying the clients desired leadership position and what will be the essence of winning in future and be sustainable and enduring for many years and then, folding this back to the present as we broadly set out here below:
Pathway to Innovation and Technology strategy
Our objective
The ultimate objective of our approach to innovation strategy is to enable our clients objectives by leading change through:
Up to $50 million is available to businesses undertaking research and development through the TechNZ business investment programme. We deliver the TechNZ programme on behalf of the Foundation for Research, Science and Technology in partnership with Hawkes Bay Inc.
The evidence is strong, those who innovate will not only survive but indeed prosper during these tough times, while those who fail to interpret the signs, will fail. Contact us now to discuss your business - technology idea.
Apple genome reveals unexpected results
Analysis of the complete DNA sequence of apple suggests that a major step in evolution of the fruit was caused by a catastrophic environmental event, possibly the same one that killed the dinosaurs.
An international consortium, including scientists at Plant & Food Research, has sequenced the more than 600 million base pairs of DNA which make up the apple genome and will open the way to understanding characteristics of importance to consumers, such as crispness, juiciness and flavour, or to producers, such as harvest time.
The research is published in the prestigious journal Nature Genetics.
Free Forestry Conference Puts GIS on the Map
On 6 October, Crown Research Institute Scion is hosting a free conference to raise awareness of how GIS technology can be used to best advantage within the forestry sector.
Mont Liggins: NZ hero and mentor
Sir Graham ‘Mont’ Liggins who died on 24 August was an outstanding medical scientist, with a global reputation, says PMCSA.
Electronic Navigation Ltd (ENL) and Industrial Research Ltd (IRL) have signed a long-term co-funding agreement that promises to underpin next-generation innovation at New Zealand’s premier marine electronics company and strengthen the country’s advanced sonar systems capability.
Top scoring technology taps healing power of play
A computer game-based arm rehabilitation device developed by IRL has won first prize in the prototype category of the 2010 Engineers Australia, College of Biomedical Engineering Better Technology Awards.
Two quakes caused Samoan tsunami
GNS Scientists report that a rare combination of two massive earthquakes happening almost simultaneously triggered the tsunami that devastated parts of Samoa and Tonga.
Download the seabed!
Highly detailed maps of New Zealand’s seabed are now freely available on NIWA’s website. The high-resolution maps show the hidden seabed of the deep sea around the country in incredible digital detail, making them a treasure for all New Zealanders.
Volcano collapse underlines threat of tsunami
NIWA scientists have found that a volcanic cone on Rumble III, 200km northeast of Auckland, has crumbled. Marine geologist Richard Wysoczanski said there's no doubt some of these slips can cause tsunami.
NIWA scientists alleviate concern over 1080
NIWA scientists have found little cause for concern about the possibility of 1080 contamination in streams. This finding was part of a detailed investigation on the West Coast, during August last year.
Dr Matthew Barnett, Senior Scientist in AgResearch’s Agri-Foods & Health Section who featured on TV and radio last year with his Epigenome Song, has written a second song based on his scientific work, this time about fibre. Click here to view YouTube track.
NZÂ?s leading greenhouse gas certification scheme available in Australia
Landcare Research has signed an exciting licensing partnership with Bureau Veritas, the world's leading independent certification body, to provide the highly successful CEMARS® (Certified Emissions Measurement And Reduction Scheme) certification to selected clients in Australia.
Exploring benefits of the bioplastics boom
More than 50 people from around the country with an interest in bioplastics are gathering in Rotorua for a day-long workshop at Crown Research Institute Scion on 13 August.
Ocean dwellers miss the census
New Zealand seas are teeming with unidentified creatures which may have properties ranging from combating pollution to fighting cancer, say NIWA scientists involved in a project to catalogue marine life.
Farmers embrace healthy Bee campaign
An ongoing Landcare Research programme that highlights the importance of bees to agriculture and offers practical ways to encourage better bee health on New Zealand farms is proving highly popular.
Bayer Animal Health and Paraco agree on access to lead molecules
Bayer Animal Health GmbH and Paraco Technology Limited, a 100% owned subsidiary of AgResearch, have signed an option agreement allowing Bayer exclusive access to Paraco’s current lead molecules for testing and development in animal health.
South Island to get quake sensors
From next year, GeoNet, a collaboration between the Earthquake Commission (EQC) and GNS Science, will roll out a monitoring station network across the upper South Island as part of a $45 million, five-year programme.
Scientists plan to drill deep into Alpine Fault
GNS Science says that top international scientists are eyeing up a scrubby West Coast stream bed to carry out multimillion-dollar research into New Zealand's major "earthquake machine".
Setting the scene for a 3D revolution
The most recent developments to the IRL scene-scanner mean it now has the potential to fill a significant gap in 3D scanner technology worldwide, according to IRL project leader Dr Robert Valkenburg.
The weighting game
IRL’s metrologists are taking a novel approach to bringing the kilogram — the last measurement to be based on a physical object — into the 21st century.
Research by Plant & Food in collaboration with Lincoln University has shown that lycopene, an antioxidant found in high levels in tomatoes, is only released in small amounts when the tomato is eaten raw.
Medications must go through human clinical trials to show they are safe and effective to use before they can be sold in pharmacies or prescribed to patients.
After a close encounter with a bird strike while on a flight to London, New Zealand scientist Chris Pennell looked into using toxic endophytes in grasses to manage the number of birds around airports.
